Vacancy: Marketing Apprentice

About the role

The Marketing Apprentice will become a key member of the Paydata team, offering the right candidate the opportunity to experience a wide range of marketing activities and make a valued contribution to an energetic team. The role holder will work within and contribute to the following areas:

Marketing strategy

• Assist with the delivery of planned marketing activities in accordance with the marketing plan.
• Ensure all marketing activities support and communicate our values, brand strategy and corporate vision.
• Liaise and attend sales and marketing meetings with relevant members of staff, necessary to perform duties.

Digital and social media marketing

• Assist with maintaining our social media presence, identifying, qualifying and maximising opportunities.
• Assist with drafting content, as well as the co-ordination and distribution of regular customer email communications.
• Maintain and update contact distribution lists of existing and potential customers.

SEO

• Liaising with our SEO provider, to help determine and implement the SEO strategy.
• Review and assess the success of the SEO/online strategy.
• Collate SEO trends for management meetings.

Website

• Maintain website content and identify areas for improvement/development.
• Assist with drafting, co-ordinating and publishing new content.
• Liaising with our web developers where necessary, to resolve any website issues.

Event management

• Co-ordinate regular customer HR Group meetings and webinars:
  • Book and liaise with venues.
  • Co-ordinate email / calendar invitations, including maximising attendance through email communications.
  • Communicating with attendees (answering queries, collecting agenda items) in the run-up to the meetings.
  • Preparing meeting and marketing literature for each meeting.
  • Executing follow-up meeting communications.

Research

• Carry out competitor and customer research on a periodic basis to ensure companies’ marketing strategy and planned activities remain relevant to current market requirements.
• Researching customer contacts to support planned marketing activities.

Database management

• Assist with maintaining our customer database, including:
  • List management.
  • Campaign creation/management (to support marketing activities).
  • Maintenance and management of data.

Miscellaneous

• The apprentice will, from time to time, be required to undertake other activities of a similar nature that fall within their capabilities.

Skills required

• Excellent communication skills, both written and verbal. The ability to communicate with people at all levels both internally and externally.
• Good problem-solving skills.
• Organised and methodical and with an eye for detail.
• Good knowledge of Microsoft Office products.
• Knowledge of online marketing platforms (Twitter, Linkedin, PPC, etc.), WordPress and Workbooks would be an advantage, but not essential, as training can be provided.

Personal qualities

The ideal candidate will display qualities that match our values of PURE: