Emerging trends linked to ‘Wellbeing Washing’
Recent emerging workplace buzzwords shed light on how ‘wellbeing washing’ and toxic productivity can manifest itself.
- Quiet Cutting: Employers subtly reduce employees' responsibilities or downgrade roles to encourage voluntary resignations, leading to job insecurity and stress. A survey by Monster revealed that 77 per cent of workers have witnessed this tactic, with 58 per cent personally affected.
- Fauxductivity: Employees simulate being busy without accomplishing meaningful work, often due to unrealistic productivity expectations. While 67 per cent of workers deny faking productivity, 48 per cent of managers believe it is common within their teams. Notably, 38% of C-suite executives and 37% of managers admitted to engaging in fauxductivity themselves.
- Hushed Hybrid: Managers allow staff to work from home secretly, defying official company policies mandating office attendance, highlighting a misalignment between leadership and employees. In the UK, 70 per cent of managers reportedly permit remote work despite contrary ‘official’ policies.
- Quiet Vacationing: Employees take time off without notifying employers, working fewer hours or becoming unreachable. This indicates a disconnect between staff and the organisation’s wider culture. In the U.S., 78 per cent of workers do not use all their annual leave, with millennials most likely to engage in this practice.
- Coffee Badging: Employees briefly visit the office to appear compliant with attendance policies, then leave to work elsewhere, reflecting a superficial adherence to in-office requirements.
The rise of ‘Revenge Quitting’
A notable trend in response to toxic work environments is "revenge quitting," where employees abruptly resign to protest negative experiences such as lack of recognition or burnout.
This act serves as a definitive stand against unfair treatment, often without concern for leaving on good terms. Experts note that this trend underscores employees' desire for control and better working conditions, urging organisations to evolve or risk losing top talent.
The impact of ‘Anti-perks’
"Anti-perks" are benefits that appear attractive, but often negatively impact workplace satisfaction. Examples include "work from anywhere" policies that implicitly require 24/7 availability or mandatory team-building events that encroach on personal time. These practices can lead to dissatisfaction and increased turnover, as employees seek workplaces that genuinely support their wellbeing.
‘Burnout Blocking’: A proactive approach
To combat toxic productivity, organisations are adopting "burnout blocking" strategies, proactively preventing employee overwhelm through policies inspired by the right to disconnect. This shift emphasises future-proofing over reactive measures, focusing on open dialogue, clear role expectations, flexibility, and manager training to spot early signs of burnout.
The role of technology and AI
Technological advancements, particularly artificial intelligence (AI), are reshaping workplaces. While AI can enhance productivity by automating tasks, it also raises concerns about job security and increased pressure to perform. A survey by Ernst & Young highlighted that 92 per cent of energy sector respondents see reskilling as a competitive advantage, yet only 29 per cent are investing in it, indicating a gap that could contribute to employee stress.
Addressing mental health
The emphasis on productivity has led to rising mental health issues among employees. There are reports of employees at global companies like TikTok experiencing increasing burnout, leading to sick days driven by their mental health.
Generational perspectives
Younger generations, particularly Gen Z, are vocal about their dissatisfaction with traditional work models. Facing mental health challenges and job insecurity, many are disengaging or leaving roles that do not align with their values, highlighting a need for workplaces to adapt to evolving expectations.
Strategies for mitigating toxic productivity
Organisations can implement several strategies to promote genuine wellbeing: