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As the nature of work continues to evolve, so do the challenges associated with employee wellbeing.

While initiatives aimed at promoting health and productivity are essential, there exists a darker side – often referred to as "toxic productivity" – where the pursuit of impact and success leads to adverse outcomes like burnout and disengagement. This phenomenon is reflected in workplace trends and buzzwords that highlight the complexities of modern work environments.

What is Toxic Productivity?

Toxic productivity refers to workplace practices that, under the guise of promoting productivity and success, can inadvertently harm employee health and morale. Identifying these trends in a workplace is critical to fostering a healthy environment that avoids paying lip service to the concept of wellbeing.

An obsessive drive to be productive at all times, often at the expense of personal health and social connections, can lead to burnout for employees. A state of emotional, physical, and mental exhaustion caused by prolonged stress, leads to reduced performance and detachment, and is a contributing cause of sickness levels.

The risks of ‘Wellbeing Washing’

Companies must be mindful of ‘Wellbeing Washing’ – where they outwardly promote employee wellbeing initiatives but fail to implement meaningful support, which can allow toxic productivity to thrive.

A survey found that while 86 per cent of employers believe their wellbeing strategies have reduced sickness absence, only about half offer practices considered most effective for mental health, such as fair pay (51 per cent), flexible work options (49 per cent), and "good work" (55 per cent). This discrepancy suggests that some organisations may be more focused on the appearance of supporting employee wellbeing rather than enacting substantial changes to improve workplace culture and conditions.

Forbes discusses how businesses can avoid 'wellbeing washing' by genuinely supporting employee health. It emphasises the importance of offering personalised benefits, fostering a supportive culture, and ensuring leaders model healthy behaviours. The article warns that without authentic commitment, companies risk damaging their reputation and employee trust.

Emerging trends linked to ‘Wellbeing Washing’

Recent emerging workplace buzzwords shed light on how ‘wellbeing washing’ and toxic productivity can manifest itself.

  1. Quiet Cutting: Employers subtly reduce employees' responsibilities or downgrade roles to encourage voluntary resignations, leading to job insecurity and stress. A survey by Monster revealed that 77 per cent of workers have witnessed this tactic, with 58 per cent personally affected.
  2. Fauxductivity: Employees simulate being busy without accomplishing meaningful work, often due to unrealistic productivity expectations. While 67 per cent of workers deny faking productivity, 48 per cent of managers believe it is common within their teams. Notably, 38% of C-suite executives and 37% of managers admitted to engaging in fauxductivity themselves.
  3. Hushed Hybrid: Managers allow staff to work from home secretly, defying official company policies mandating office attendance, highlighting a misalignment between leadership and employees. In the UK, 70 per cent of managers reportedly permit remote work despite contrary ‘official’ policies.
  4. Quiet Vacationing: Employees take time off without notifying employers, working fewer hours or becoming unreachable. This indicates a disconnect between staff and the organisation’s wider culture. In the U.S., 78 per cent of workers do not use all their annual leave, with millennials most likely to engage in this practice.
  5. Coffee Badging: Employees briefly visit the office to appear compliant with attendance policies, then leave to work elsewhere, reflecting a superficial adherence to in-office requirements.

The rise of ‘Revenge Quitting’

A notable trend in response to toxic work environments is "revenge quitting," where employees abruptly resign to protest negative experiences such as lack of recognition or burnout.

This act serves as a definitive stand against unfair treatment, often without concern for leaving on good terms. Experts note that this trend underscores employees' desire for control and better working conditions, urging organisations to evolve or risk losing top talent.

The impact of ‘Anti-perks’

"Anti-perks" are benefits that appear attractive, but often negatively impact workplace satisfaction. Examples include "work from anywhere" policies that implicitly require 24/7 availability or mandatory team-building events that encroach on personal time. These practices can lead to dissatisfaction and increased turnover, as employees seek workplaces that genuinely support their wellbeing.

‘Burnout Blocking’: A proactive approach

To combat toxic productivity, organisations are adopting "burnout blocking" strategies, proactively preventing employee overwhelm through policies inspired by the right to disconnect. This shift emphasises future-proofing over reactive measures, focusing on open dialogue, clear role expectations, flexibility, and manager training to spot early signs of burnout.

The role of technology and AI

Technological advancements, particularly artificial intelligence (AI), are reshaping workplaces. While AI can enhance productivity by automating tasks, it also raises concerns about job security and increased pressure to perform. A survey by Ernst & Young highlighted that 92 per cent of energy sector respondents see reskilling as a competitive advantage, yet only 29 per cent are investing in it, indicating a gap that could contribute to employee stress.

Addressing mental health

The emphasis on productivity has led to rising mental health issues among employees. There are reports of employees at global companies like TikTok experiencing increasing burnout, leading to sick days driven by their mental health.

Generational perspectives

Younger generations, particularly Gen Z, are vocal about their dissatisfaction with traditional work models. Facing mental health challenges and job insecurity, many are disengaging or leaving roles that do not align with their values, highlighting a need for workplaces to adapt to evolving expectations.

Strategies for mitigating toxic productivity

Organisations can implement several strategies to promote genuine wellbeing:

1

Promote open communication

Encourage employees to voice concerns without fear of retaliation, fostering a culture of transparency. Employee opinion surveys are a great way to take a pulse check of the organisation and identify any ‘quick wins’ that could support employees in a meaningful way.

2

Set realistic expectations

Align workloads with employees' capacities to prevent overextension and stress. 77 per cent reportedly take on additional work beyond their job description every week. While line managers must actively manage teams’ workloads, having a robust framework of job roles throughout an organisation can help employees avoid burnout and focus on productivity within their defined role.

3

Recognise and reward contributions

Acknowledge employees' efforts to boost morale and engagement. Working with employees to map out their career – this can also help statistics like Glassdoor’s Worklife Trends 2025 Report which highlighted 65 per cent felt ‘stuck’ in toxic environments.

4

Encourage regular breaks

Advocate for the use of annual leave and regular breaks to support work-life balance. Leadership often sets the tone with their own behaviour, so must set an example by taking holiday and protecting their own wellbeing.

5

Offer flexible work arrangements

Provide options like remote work or flexible hours to accommodate diverse needs and facilitate diverse teams.

6

Invest in mental health resources

Provide access to counselling services, mental health days and stress management initiatives. Mind provide a range of free resources for staying mentally healthy at work.

Get in touch

Toxic productivity and ‘wellbeing washing’ are pressing issues in modern workplaces, yielding burnout and disengagement. By recognising these patterns and implementing proactive strategies, organisations can foster environments that promote genuine employee wellbeing, leading to sustainable productivity and satisfaction.


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