Reward strategy: why now is the time to act

In today’s fast-changing business environment, having a well-designed reward strategy is critical to driving business results.  With rising employer costs – particularly due to the increase in employer National Insurance (NI) contributions – it is crucial that organisations ensure every pound spent on reward delivers maximum value. 

A strategically crafted reward strategy not only helps attract, retain and motivate top talent but also aligns with and supports broader organisation objectives, vision and values, while managing costs effectively.

The key elements of a reward strategy

A strong reward strategy balances:

• Effectiveness - Ensuring rewards attract, retain and motivate talent), with
• Efficiency - Ensuring investments provide maximum value).

Key components include:

• Base pay philosophy: The organisation’s approach to setting salaries and how it aligns with the market.
• Pay structure: How roles are grouped and how pay bands or ranges are structured to aid transparency, consistency and fairness.
• Bonus and incentive plans: Whether and how to implement bonus and incentive plans, ensuring alignment with organisation goals and reinforcing the right behaviours.
• Benefits: A broad area covering everything from pensions and health care to policies that contribute to wellbeing and work-life balance.
• Recognition: The approach to acknowledging employee contributions, whether through formal or informal schemes.
• Career development and learning opportunities: How the organisation supports employee growth through training, development and career progression.